Home > Sentiment Analysis of AliExpress Review Data in Spreadsheets: Identifying Product Improvement Opportunities

Sentiment Analysis of AliExpress Review Data in Spreadsheets: Identifying Product Improvement Opportunities

2025-04-27
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Introduction

In today's competitive e-commerce landscape, customer feedback analysis has become crucial for product improvement. This article explores how to leverage AliExpress review data within spreadsheet environments to conduct sentiment analysis and derive actionable insights for product enhancement.

Methodology

  1. Data Import

    Begin by exporting and importing customer reviews from AliExpress into spreadsheet applications like Google Sheets or Microsoft Excel. Ensure the dataset includes review text, ratings, and timestamps for comprehensive analysis.

  2. Text Analysis Tools Setup

    Utilize built-in scripting capabilities (Google Apps Script for Sheets or VBA for Excel) or add-ons like STREM or Text Mining to process the review text. These tools enable cleaning, tokenizing, and preprocessing the data for analysis.

Sentiment Analysis Implementation

Apply sentiment analysis algorithms by:

  • Creating sentiment dictionaries with weighted positive and negative terms
  • Implementing scoring formulas to classify each review
  • Visualizing results through polarity histograms and time-series charts

    • Keyword Extraction & Pattern Identification

    • Use TF-ID (Term Frequency-Inverse Document Frequency) to identify statistically significant keywords
    • Collocate negative sentiment clusters with specific product features
    • Map positive feedback to successful product aspects worth maintaining

    Product Improvement Recommendations

    When Negative Feedback Emerges:

    Case 1: Repeat mentions of "size discrepancy" → Implement clearer sizing charts and measurement guides.

    Case 2: Frequent comments about "shipping delay" → Evaluate logistics partners or revise delivery timeframe estimates.

    Capitalizing on Positive Feedback:

    Case 1: Consistent praise for "durable material" → Consider marketing emphasis on material quality.

    Ongoing Implementation Strategy Develop automated reporting dashboards for regular review monitoring0
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